Who/What is a Locksmith?
I Am A Locksmith By Marc Goldberg(c) National Publishing Company, 1999. All rights reserved.
I am a Locksmith. All too often I see you after a traumatic burglary, when you are scared and upset. Many times you call me to improve your security when it is already too late. Your home is a shambles and your property is stolen. Your door locks were old, and the doorframe was weak. Entering your house was an easy task for the criminal. But I cannot turn back the clock and prevent your misfortune.
When your business is vandalized, I'm quickly on the scene. I fix the locks that have been super-glued, or I install a new lock when the old one is broken. When you lose your door key, I come right over to pick the lock. I let you in your business and I make you a new key.
I am a Locksmith. Sometimes you call me when your keys are locked in your car. You are frustrated by the inconvenience and expense of having to call me. But when you call, I will be right there with the tools and training to resolve your problem without damaging your car.
I'm there when you lose all your car keys and you didn't save the code tags. I pull down the steering column to remove the ignition. I read the code numbers on the lock and make you a new key to get you on your way.
I am a Locksmith. I am available to cut you a new key when the one you got at the hardware store doesn't work. I’ll install a new deadbolt for you when yours fails to work. You bought a cheap import at the home center, but you were angry when you realized no replacement parts were available.
I am a Locksmith. But I must also be part psychologist. Often, when you call me, you have had some sort of trouble. Security is not usually on your mind unless you have had a problem. It is not easy to deal with people when they are upset. I have been trained to secure and protect your home, your business, your property...and yes, even your life.
I know that many hardware stores sell locks cheaper than I can. I know that in some towns the police will open your locked car at no charge. But I will be there for you when the cheap imported lock breaks. And I will be there for you when the police damage your car with their "free" service.
I am a Locksmith. I take my profession very seriously. In the best of all worlds, you'd call me to repair your locks before someone took advantage of them. In my dreams, people realize that a locking doorknob is not enough protection for them and their family. I'd love you to call me for a deadbolt before someone rips off your doorknob with a pipe wrench.
I am a businessman, a diplomat, a psychologist and a Locksmith. I spend my entire career trying to help you keep out the bad guys. Sickness is the enemy of the doctor. And the criminal is the enemy of the Locksmith. I will be there to help you after the break-in. But it will bother me to know that a little security would have prevented your loss.
I will be there to help you protect what is yours. I offer products and services to help secure cars, homes, businesses and more. I read trade magazines and belong to associations so I can learn more about how to protect you. My whole profession is sworn to protect and secure the property and safety of the public.
Of course you can call me after a loss. But I would rather be there first to help prevent that loss. Criminals offend me. Your security is a sacred trust to me. I am a Locksmith.